Twitter is axing political ads from its site, CEO Jack Dorsey announced Wednesday.
"Political message reach should be earned, not bought", Dorsey said in a series of tweets. "Paying for reach removes that decision, forcing highly optimized and targeted political messages on people", the tech mogul wrote on Twitter. "We believe this decision should not be compromised by money".
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Twitter's decision comes as Facebook Inc. has very publicly defended its policy of not fact-checking posts from politicians, including ads.
"Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes", said Dorsey.
In a notable exchange during a US congressional hearing, Facebook CEO Mark Zuckerberg was grilled on the policy by Representative Alexandria Ocasio-Cortez.
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Twitter had previously implemented rules and restrictions for political advertising.
"It's worth stepping back in order to address", he concluded.
Dorsey also called for lawmakers and regulators to work harder on new laws governing social media. There will be a few exceptions, he added, including that Twitter will still accept ads in support of voter registration.
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"Well, congresswoman, I think lying is bad, and I think if you were to run an ad that had a lie in it, that would be bad", he responded.