CEO thanks vets who saved his dog with $6m Super Bowl ad


WeatherTech's unofficial mascot, Scout, appeared in the auto accessories company's 2019 Super Bowl ad.

When the University of Wisconsin-Madison's veterinary school saved Scout's life, owner David MacNeil thanked it in a major way: He landed them a spot in the big game.

According to the Wisconsin State Journal, MacNeil's company WeatherTech paid $6 million for the 30-second commercial, which features the founder's 7-year-old dog Scout at the UW-Madison's School of Veterinary Medicine.

"There he was in this little room ... and he's wagging his tail at me. There's just absolutely no way, '" said MacNeil, the founder and CEO of WeatherTech, a auto accessories company.

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Scout began chemotherapy at UW Veterinary Care last summer, followed by radiation therapy for the tumor found on his heart and immunotherapy to stimulate his immune system.

The CEO of a vehicle accessories company has taken out a $6 million Super Bowl ad to thank the veterinarian team who helped save his golden retriever Scout after he was diagnosed with cancer.

To express his appreciation, MacNeil will highlight the vet school's incredible work with a commercial during the second quarter of the Super Bowl on Sunday.

Scout the golden retriever is a cancer survivor and by all accounts, seems to be a very good boy. Today, his heart tumor "has all but disappeared", the statement said.

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The ad, which features Scout's story while the dog runs along a beach, encourages viewers to donate to the schools' veterinary research.

"I hope it has a positive impact on cancer for animals and people, all over the world".

Scout's moving "Lucky Dog" ad has already been viewed over 300,000 times on YouTube, while an official for the vet school has described the honor as "amazing".

MacNeil, who had previously lost three other dogs to cancer, immediately took Scout to the University of Wisconsin School of Veterinary Medicine for treatment. Notably, naturally occurring tumors in dogs are known to share almost identical traits to human cancers, regarding recurrence, metastasis (spread) and treatment response, among other characteristics.

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All donations will be used to support research and purchase specialized equipment that will help clinicians better diagnose, treat and prevent cancers, the university said.